Exploring the Power of Content Marketing in Blockchain
In order to deliver the best possible content to the user, Google uses a nexus of search ranking factors, including widely-known influences such as EAT (Expertise, Authoritativeness, Trustworthiness). An additional set of regulations, known as YMYL factors, apply to any field where the information Google shares could personally impact the user.
For fields like healthcare and finance, where wrong information could directly negatively impact the customer, Google has much more stringent ranking criteria. The cryptocurrency and blockchain industries fall within the scope of YMYL, making ranking in these sectors much more difficult.
For cryptocurrency coins that want to reach a wider audience, content marketing is a delicate process. Companies that understand YMYL content marketing can consistently rank their content online, gain organic traffic, and send floods of customers to their cryptocurrency.
In this article, we’ll discuss the power of content marketing in the blockchain industry, demonstrating its importance for increasing interest and investment in cryptocurrencies.
Let’s dive right in.
How Does Content Marketing Help Cryptocurrencies Thrive?
The cryptocurrency sector is a hypercompetitive space, with over 10,000 unique cryptos actively experiencing trading movements. Creating a cryptocurrency and launching it requires meticulous planning, research, design, and implementation strategy. Yet, even once a crypto goes live, its success is far from guaranteed.
Over the years, the community has seen coin after coin enter the market and rapidly fade into obscurity. There are hundreds of coins on the market that barely receive any market trades, despite their supposed high market caps.
The core difference that sets apart cryptos that are successful and those that rapidly lose traction is the ability to effectively market the coin. A blockchain marketing company will create content marketing campaigns around a coin, generating interest and enhancing the public perception of a coin.
Content marketing is vital for the success of a cryptocurrency as it allows the coin to:
Improve Crypto Visibility – When a cryptocurrency launches, it instantly becomes one of over 10000 competitor coins. Without a content marketing strategy to distribute information about the coin and share it around, the coin will be unable to establish itself. Crypto content marketing helps to enhance the visibility of a new coin, driving interaction
Enhance Authenticity – Crypto content marketing campaigns focus on getting blogs, articles, and PR in front of the widest audience possible. This involves posting on the company’s blog and on third-party sites. Over time, increasing the number of articles and posts about a cryptocurrency will mean that members of the crypto community become familiar with the coin. This level of enhanced authenticity will translate into a lower bar for gaining the trust of investors in the crypto space
Educate About the Value of a Crypto – Crypto content marketing efforts can also create a central hub of information about a cryptocurrency. When a potential investor researches your coin, it will find a wealth of carefully constructed information. Creating educational articles can help boost your visibility and authenticity while showing the world that you are a serious coin that’s going to be around for the long run
Widen the Crypto Audience – Creating and distributing educational content about the functionality of your coin can also serve to expand the number of people who are aware of cryptocurrency. At present, only around 40% of people trust crypto. But, by investing in content marketing, you can show the world why your coin is a valuable investment by demonstrating its purpose in the ecosystem. Over time, this could help increase trust in cryptocurrency and widen the community as a whole.
Across the board, content marketing helps to establish new coins in the market and then create a pathway for them to follow toward success. While content marketing won’t achieve overnight results, it is a powerful way of constantly bringing new customers to a coin and enhancing its overall public perception.
Exploring Crypto Content Marketing Strategies
Cryptocurrency content marketing is a vital pursuit for coins that want to break through to mainstream adoption in the blockchain space.
There are numerous forms of crypto content marketing that can help to boost the success of a coin and increase the number of investors it receives:
Business Blog Crypto Content Marketing – The most common method of crypto content marketing is to establish a company blog and regularly post to it. Creating content on your crypto’s main site will show that you are an active company and offer insight to your audience. Over time, you can also begin to rank for keywords related to your cryptocurrency and bring in new organic traffic to your brand
Guest Posting Crypto Content Marketing – Guest posting is where your team of writers creates content for other sites in the crypto ecosystem. These articles offer educational resources to other communities while also mentioning your company. Guest posting serves to increase a crypto’s presence in the community while delivering backlinks to your site to enhance its organic ranking potential
Social Media Crypto Content Marketing – Social media sites like Reddit and X (formerly Twitter) are extremely popular in the crypto space. By posting content to these sites, crypto businesses can present their brand to the masses, spiking their interest while also building brand recognition with the people who matter most, potential investors.
Across these three main deployments, a cryptocurrency can build up its audience, demonstrate its value, and attract new investors to buy into the coin.
Final Thoughts
Content marketing is a central strategy across practically every industry. But, in YMYL industries like blockchain, it takes on an even more important role. By investing in content marketing in blockchain, cryptocurrency brands can enhance their online presence, drive organic traffic to their knowledge bases, and expand community support for their cryptocurrency.
Engaging with the crypto content marketing strategies on this list will help cryptocurrency projects find their footing in the competitive crypto space and forge a unique space for themselves within its ranks.
Cryptocurrencies that leverage the power of content marketing will experience a much easier pathway into the center of this challenging community.
Source : coingape.com
