LOCAL SOCIAL MEDIA PLATFORM TO ATTRACT LOCAL COMMUNITIES

This
photograph shows a community event of mangrove planting in Tuban,
Bali, on Nov. 29, 2015, held by local communities including Earth
Hour Denpasar, the Bali Deaf Community and Bali Edukasi. Public
service-based social media platform Sebangsa announced on Wednesday
that it was set to provide support for communities in a bid to gather
more users. (Photo courtesy of Komunita.id)

A public
service-based social media platform named Sebangsa is set to provide
support for communities in a bid to gather more users.

Sebangsa CEO
Enda Nasution said the paltform would help share expertise such as
expertise from medical student groups and the Blood for Life group.

The mobile
application currently has around 30,000 users, a small number
compared to the country’s total population of 250 million.

In addition
to increasing the number of users, Sebangsa also plans to assist
companies conducting corporate social responsibility (CSR) programs.

“For
example, the community for Indonesian migrant workers, Sahabat BMI,
is part of Bank Mandiri’s CSR program. This model can also be
implemented in other communities,” Enda told thejakartapost.com
on Wednesday.

Launched in
November 2014, Sebangsa organizes information posted by users. Its
main feature provides a pathway for users to report emergencies such
as accidents, robberies and missing persons. Emergency numbers and
crowd-sourced first-aid information automatically pop up, and other
users can also offer help and suggestions. Help is also available for
instances of possession and other supernatural occurrences.

Sebangsa
also recently launched Komunita.id, a webiste that displays
community-related information.

Enda said
local applications needed to find creative ways to survive in the
market due to the expansion of global social media.

“The
presence of communities on Twitter and Instagram is more about
personal branding. Facebook accommodates group discussion, but as a
local platform, Sebangsa has the opportunity to engage more fully
with local communities,” said Enda. (kes)(+)

SUMBER: JAKPOST

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